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Improving Competitiveness Through Sustainable Product and Process Design

This workshop demonstrates how a commitment to the principles and practices of sustainable product and process design allows companies to increase their competitiveness while benefiting the environment and society.


To create sustainable new products, researchers, developers and designers must focus from the earliest stages in new product design on issues such as the selection of replenishable and environmentally friendly materials, waste minimization, energy efficiency, reduced operational costs, increased product lifetime span, and appropriate end-of life options. Process design must be fully integrated at all times for best effect, providing not only options for product manufacture but for its subsequent consumer and post-consumer uses.


The workshop presents a systematic approach to sustainable design. It is built around two case studies, one from continuous process, the other from discrete assembly operations. Current thinking on sustainability at Toyota and other leading manufacturers will also be discussed, as will be parallel experience from the construction industry.


  • The lean competitiveness model

  • Sustainability: Value proposition

  • Sustainability: Governance

  • Sustainability: Process coupling

  • Sustainability: Discretionary contributions

  • Case study: Automobiles

  • Case study: Brewing

Target Audience (Experience):

Anyone interested in the relationship between lean and environmental thinking and practice, especially with design, sourcing and operational responsibilities.


Target Audience (Organizational Role):

Leaders at all levels.


Duration: One day - available on site

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